Meet Ivette Rivera, the visionary founder behind Loiza Beauty. After navigating the challenges of a difficult marriage and gracefully transitioning into a new chapter post-divorce, Ivette emerged as a resilient first-generation Afro-Puertorican Latina. It was during this transformative period of her life that the heart and soul of Loiza Beauty began to take shape.

Drawing strength from her Nuyorican and Afro-Puertorican heritage, Ivette embarked on a journey of healing, self-discovery, and empowerment. Inspired by the warmth and resilience of her ancestors and community, she envisioned Loiza Beauty as a sanctuary of beauty and self-love for Latina women who, like her, had weathered life's storms with grace and determination.

The name "Loiza Beauty" pays homage to the resilient town of Loíza in Puerto Rico, the hometown of Ivette's ancestors and a symbol of strength and vibrancy. For Ivette, this brand represents a reconnection with her Afro-Puertorican roots and a redefinition of her identity on her own terms.

Driven by a clear vision, Ivette set out to fill a significant gap in the beauty community by creating products that not only catered to the unique beauty needs of Latina women but also served as a source of empowerment. Every element of Loiza Beauty's offerings is infused with intention and the spirit of renewal, reflecting Ivette's commitment to healing and self-celebration.

With Loiza Beauty, Ivette invites women to indulge in decadent scents and luxurious products while inspiring a sense of empowerment and self-love. It's more than just a beauty brand; it's a community, a movement, and a celebration of the strength that emerges from life's challenges.

Welcome to the world of Loiza Beauty, where beauty is a celebration of identity, strength, and the unbreakable spirit of Latina women. It's a story of transformation, empowerment, and the triumph of beauty over adversity, guided by the unwavering belief that every woman deserves to feel beautiful, confident, and fearless in her own skin.